The Big Data Program Difference at  Cal State East Bay

For more than 60 years, Cal State East Bay has served the Bay Area as part of the California State University system, providing access to higher education for a diverse student body and advancing regional engagement through its academic programs and leadership.

With so many channels for communicating with your customers, the Big Data field is becoming more complicated than ever. As a result, Big Data is evolving into one of the most in-demand fields in the world. Executives understand that companies that deliver a superior Big Data experience achieve more significant revenues and profitability. The proliferation of social media and customers sharing their experiences online makes Big Data more critical than ever. 
​
Enhance your professional skills and marketability

The Big Data Certificate Program focuses on teaching innovative thinking as a means of advancing technical, analytical, and communication skills to address today’s changing landscape. Learn skills that will drive ROI for your organization. During the program, you will work individually, collaborate with peers, and learn from industry professionals and educators.

​Demand & Opportunity

Firms are always looking to gain insights into customer activity and deliver unique and valuable customer experiences. The need to understand how to leverage data to improve decision making is more important than ever. The demand for professionals who know how to mobilize their knowledge of data continues to rise. Companies who can analyze and employ data strategies more effectively are beneficial to their customers, more profitable, and last longer than most businesses.
​​
​Over the next several years, the job market is expected to explode for data savvy executives, as firms are creating new data analytic divisions. Functions and roles traditionally held by marketing, sales, IT and operations will be shifting toward new interdisciplinary data analytic divisions. Prepare yourself for the shift with a Big Data certificate.
​​

See Program Curriculum

---

Big Data Matters
Don't Just Take Our Word for It, Here's What Thought Leaders Are Saying

Oscar Hall | Account Executive, Salesforce

While it's important to learn about data and what the numbers mean, it's integral that you understand the next step of what to do with this data. It's also helpful when material is provided in a variety of mediums, such as videos and discussion sessions,  to engage different types of learners.

Tas Hirani | Global Director of Sales Enablement, Salesforce

​Hear first-hand accounts from seasoned professionals on how they implemented practical applications. Then discuss it all and discover different points of view from your peers. This isn't just a course, it's a community.